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LBS & tourism through the eyes of a postgrad marketing student in New Zealand.

Monday, April 11, 2005

BBDO & Mobile Marketing

Been trying to catch up on my Bloglines feeds, and noticed quite a bit of press around the blogosphere about BBDO's findings re: mobile marketing - see Russell Buckley and Vangorilla's posts.

Basically it all revolves around three things that I've known for a while, and are a bit Blindingly Obvious, but good to reiterate all the same:
1) mobile phones are becoming increasingly pervasive & essential to people's everyday lives
2) mobile marketing must be permission-based
& 3) the mobile channel enables firms & consumers to interactively engage in a two-way dialogue, encouraging things such as brand loyalty

Where does location-based tourism fit in? Well, LBT is just another form of mobile marketing, only it's traveller-specific, but all the mobile marketing rules still apply. If anything, users will be even more receptive to mobile marketing messages because it's an essential part of their tourism experience!

If I have time later, will try to blog about the latest LBS-related lit I've found - it seems to be a pretty hot topic for academics this year! =)

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