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LBS & tourism through the eyes of a postgrad marketing student in New Zealand.

Tuesday, April 05, 2005

Loughborough LBS Research + MoMos

LBS Research at Loughborough University, UK:
"The Valued LBS project is a joint academic/commercial research venture, running from June 2003 to December 2005. The partners are ESRI (UK), Ordnance Survey (UK), Yeoman Navigation (UK) and VTT Industrial Systems (Finland).

Between them, the partners have expertise in:
  • The human factors of mobile telephony and the adoption of new technology
  • Geographical information systems
  • Design of travel and traffic services
  • The design of mobile devices
Valued LBS is an applied research project – the main focus is on providing answers to research questions that are relevant within a commercial market.

The specific aims of the project are to conduct original work to:
  1. Identify the customer requirements for a set of target LBS users and scenarios.
  2. Assess the gap between the needs of consumers and current ways of satisfying those needs.
  3. Develop and test new concepts/prototypes for services and interaction methods that will support enhanced LBS.
  4. Develop new, multidisciplinary approaches to using concepts of ‘value’ to inform the design of new or enhanced services."
Very interesting - especially their 'Our Research' section, which will be somewhat mirrored by my thesis. While you're there, don't forget to fill out their fun LBS questionnaire: "to understand the relevance of LBS to young professionals". =)

Thanks to Minna Pura of CODE for sending me the link - she also pointed me to Nordic Wireless Watch, another useful site for mobile news - too bad there's no RSS feed! (Yes, I've been reading too much Scobleizer...) I didn't know this, but it seems that the Finns have their own Mobile Monday - I'd only come across Russell Beattie's Mobile Monday before. It would be neat if there was an Auckland-based MoMo...
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