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LBS & tourism through the eyes of a postgrad marketing student in New Zealand.

Monday, November 07, 2005

The NYT on Online Travel

The Online Travel Landscape Is Getting Crowded

"TRAVEL sites like Expedia, Travelocity and Orbitz already have their hands full with airlines and hoteliers - their "valued partners" - luring consumers away with sites that look more like full-service travel agencies every day. Now, here come Yahoo and AOL, and maybe even Google.
(...)
Among other things, travelers may post articles, hotel and restaurant picks and reviews - from Yahoo or outside Web sites - and photos from their own files or from those on Yahoo's online picture-sharing service, Flickr.
(...)
"Customers are demanding the travel industry do what great merchants do, which is find out what'll help them be comfortable purchasing a product or service," Mr. McArthur said. "In some cases it'll be rich streaming video. In some cases, it'll be more basic stuff." "
Google has a slew of advantages on their side - the most recognisable brand, and the capability to integrate any travel services with Google Earth, Google Maps/Local Search, and put it all on the mobile, perhaps via SMS? Let's see how this turns out...

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